The last Friday in July is recognized as “Talk in an Elevator” day, where people are encouraged to strike up a conversation with a stranger in an elevator. The idea of an elevator pitch has been around for decades, and it draws a sense of intrigue.
The concept is simple—if you run into someone in an elevator, would you be able to sell them on your business, your product or even yourself as an employee in the short amount of time it takes to get to your destination? Imagine you step into the elevator and see the CEO of a company you’ve been dying to work for, or a potential customer that could be a huge business deal for your company. The clock’s ticking…What do you say?
Use this holiday to brush up your elevator pitch for your marketing materials and also with your staff and team members who can help spread the word about your business. You only have a few short minutes to make a lasting impression, so here’s how you do it.
Assume your audience knows nothing, but get to the point.
You never know who you’ll be giving your pitch to, and the person may know nothing about your business or who you are. That’s why it’s important to be concise, yet thorough. It’s a fine line! Take a pass at writing out what you’d like to say to a stranger to get your point across. Then, take your editing pen and cut where you can. Then do it again!
Detail what’s in it for the audience.
Unless your pitch details a benefit for the audience, they’re likely to lose interest quickly. What can you or your business offer the audience that they can’t get elsewhere? Consider your competitive advantages. Ask yourself, “What can I offer that my biggest competitor cannot?” Do you have the lowest prices? Maybe you’ve won awards to back up your claims of being the best. Highlight these features for your audience so they are hooked from the beginning.
Have your information ready to go.
If you haven’t given your audience next steps to reach you once your brief time comes to a close, the encounter will soon be a distant memory. Have a business card ready to go, or an easy way on your phone to exchange information. The easier it is for your audience, and the faster, the better. Exchanging information also has to be factored into your timeclock, which continues to tick.
Follow up with the other person in the “elevator.”
Elevator pitches don’t have to always happen in an elevator, but you get the picture. If you successfully pitched yourself or your product, you’ll have also grabbed the contact information of your audience. Remember, this is an exchange and should be more than one-sided. After a few days if you haven’t heard from your audience, send a follow-up that thanks them for their time and attention.
Ready to put your best foot forward? Rehearse your pitch so that you know exactly the details you’d like to get across for your audience. You never know who you’ll run into and the partnerships or relationships you may be able to form. The next time this happens, you’ll be ready.
In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung developed 12 brand archetypes which can help you understand your brand and tell your story in a more human way.
You don’t have to fit into just one archetype, and your brand can and should evolve over time. However, brand archetypes can be a great starting point to help you understand how to present yourself to the world, your strengths and areas of opportunity. Check out the twelve brand archetypes below, along with why you should consider using archetypes in your branding and marketing strategy.
Why Brand Archetypes?
Brand archetypes help give your marketing and branding a personality, along with helping your company build deeper connections with your audience and set itself apart from competitors. By taking the time to understand your business’s archetype, you’re one step closer to understanding how you can use your strengths in your voice, branding and more.
The 12 Archetypes
While the 12 archetypes are grouped together below, each one has its own nuances. When reading below, consider which group you think your business may identify with the most. Then, how it can help you bring your strengths into your marketing.
In order to engage with your audience to the world, first you should truly understand who you are and how you can best play to your strengths. Think of language you currently use to market your business and ask yourself if your marketing tactics have been successful to date. Using an archetype as a guide will give your brand consistency of message and promote a sense of deep loyalty within your customers.
In today’s world, where social distancing and extra health precautions have become part of everyday life, consumers are embracing touchless options for interacting with their favorite brands. It’s no surprise, then, that QR Codes are on the rise. Stickers are perfect for QR codes.
QR Codes are those checkerboard-looking boxes you see in places like direct mail, packaging, and posters that, when scanned using the camera on a mobile phone, take buyers directly to mobile-optimized content. According to a poll conducted by MobileIron, more than half of respondents (54%) have seen an increase in QR Code usage since the start of the COVID-19 pandemic, and more than two-thirds (67%) agree that QR Codes “make life easier in a touchless world."
While many marketers know that QR Codes can take buyers to an online video or mobile landing page, many do not realize that they can do much more. Here are nine things you might not know that a QR Code can do.
How many of these uses would benefit your marketing right now? Let’s try them! Drop us an email any time to put your QR code idea into action.
Did you know that a start-up business gets half of its new customers thanks to great signage? Or that 35% of passersby would not know that a business was there if it weren’t for the sign?
These are some of the data that show why you should be investing in great wide-format signage for your place of business if you aren’t already.
Here are some more statistics compiled by Brandon Gaille, a widely recognized marketing expert with one of the most downloaded marketing podcasts (“The Blog Millionaire”) in the world.
15.6%: Average increase in sales revenue in the fast food industry by adding a large pole sign
7.7%: Average increase in sales revenue in the retail industry by replacing a storefront wall sign with a larger sign
85%: Percent of customers who live or work within a five-mile radius of your business
50x–60x: Number of times per month passersby could see your on-site sign
40%: Percent of convenience market customers who stop on impulse based on a sign
35%: Percent of customers who know about a local business because they saw a sign while passing by
$.02: Cost per 1,000 views for a single on-site sign
These are just a few of the data points that show the value of high-impact signs to draw customers and promote your business. What could the results be for yours?
Treehouse does wide-format in-house. Give us a call or drop us an email today and let's get your business noticed!Data Source: https://brandongaille.com/27-striking-statistics-on-effective-outdoor-signage/
One of the main reasons people order custom stickers is to draw their attention to a their product and in different ways. In this modern world, most businesses depend on the label as the first round of promotion, strategy and marketing. The rate of competition has increased as it becomes easier and easier to start. When people walk into a store, they are likely to look for a specific brand of a product because of the displayed labels. So, it is quite clear that many a times if you are convinced to buy a product, it is because it has an attractive label that communicates the features. Then you will realise that label and sticker are important ingredients to a successful business.
Stickers or labels are the first point of contact to an individual. So, ensure you clearly express your brand, and market your products with lot of style. When it comes to labels, there are as many different variety of designs, colors, types and styles as there are products on the market. With Treehouse Stickers, you can easily select options according to your needs.
Although the quality of prints and the materials used to print custom stickers vary widely, we print. Therefore, in case you are simply eager on advertising and marketing your products and on resilient vinyl at 1440 DPI, offering cost-effective full color prints even at small runs. When planning your new marketing strategy, it is a superb time to start using of custom designed stickers.
Everything we do is full color, and custom shapes are included. We kiss cut every sticker, so we can cut your label to fit your desired dimensions on your specific package. Pricing just goes by square inches. If you’re not afraid of a little math, here’s how to calculate:
Just take the average of the height and width and round up.
Square, circle, oval, weird amoeba shape, you name it. if you can draw a shape, we’ll cut your sticker to that shape, no extra charge. When you make your sticker a unique shape, it goes to show that your company and your product are unique too. Send us an email with your idea, we’d love to help you bring it to life!